Press Release Summary: Coastal Car and Limousine - joins Green Ride Global - and evolves environmentally.
Press Release Body: Coastal Car and Limousine Makes Environmental Sustainability a Priority
Company demonstrates environmental leadership by becoming first Green Ride Global member in Florida and launches Tri-Rail Commuter Service
FOR IMMEDIATE RELEASE:
July 10, 2008, Pompano Beach, FL - Coastal Car and Limousine (www.coastalcar.com) has embarked on an aggressive environmental sustainability program to reduce the environmental impact of all aspects of their business including their chauffeured ground transportation fleet.
Using the services of Green Ride Global, a North American firm which provides environmental sustainability programs for the transportation industry, Coastal Car and Limousine has committed to reduce its greenhouse gas (GHG) emissions by 20 to 30 percent over the next 5 to 10 years through fuel efficiency; the transition to new technologies, vehicles and fuels; reduced electricity use; waste reduction; and employee education.
Coastal's environmental commitment is considered the high-road among environmentalists. "What some companies are calling a 'green fleet' merely consists of parking a hybrid on their lot," says Justin Raymond, President and CEO of Green Ride Global. "However, what Coastal Limousine is doing is really addressing climate change by transforming their business accordingly and committing to reduce their emissions at source."
Coastal's program will follow the internationally recognized ISO 14001 Environmental Management System framework.
Evan Michaels, CEO of Coastal Car and Limousine, understands the importance of integrating environmental sustainability into ground transportation. "We are excited to offer Floridians a luxury transportation service that has a reduced environmental footprint," says Michaels. "We are taking a leading step in our market with our environmental commitments."
In tandem with the launch of their environmental program, Coastal is also launching a new service that will help local Florida businesses reduce the environmental impact of their employees' daily commute.
"We have launched a shuttle program that will get commuters off the roads and onto local Tri-Rails," continues Michaels. "As fuel costs continue to rise and air quality continues to decline, the need for an environmentally conscious transportation option becomes more relevant for commuters." Coastal Car and Limousine will be providing shuttle service to and from Tri-Rail stations throughout Florida as a last-mile link between train stations and job-sites.
"In addition to the obvious health benefits to ourselves and the environment, our shuttle program will enable corporations to attract and retain top-tier talent," says Michaels. "When employers take steps to reduce the stress and financial burden caused to staff by a daily commute, they improve company morale, reduce absenteeism and bolster competitive advantage when it comes to recruiting," says Michaels. "In this period of soaring fuel costs, employees are seeking travel solutions that will cost them less. Additionally, this initiative is more environmentally sustainable than single vehicle travel, which makes everybody feel great about their contribution to reducing their own environmental footprint."
As the first Green Ride Global member in the heavily eco-focused Florida region, Coastal Car and Limousine is poised for the "green shift" that has already taken hold of hotels, tourist destinations and Fortune 1000 corporations located in the area.
For more information on Coastal Car and Limousine's Commitment, visit www.greenrideglobal.com/commitment/coastal
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About Coastal Car and Limousine For over 33 years, Coastal Car & Limousine has been one of the largest owned and operated fleets in Southern Florida, consisting of sedans, SUV's, limousines, vans and buses. With a commitment to providing superior customer service and the highest quality vehicles, Coastal provides 24/7 access to local transportation services as well as reservations across the globe.
About Green Ride Global Green Ride Global (GRG) creates and implements third-party verified environmental sustainability programs for the transportation industry, with a focus on chauffeured ground transportation companies. Their programs cause real and measurable reductions in their clients' greenhouse gas emissions and environmental footprints. GRG's team provides tailored environmental solutions, strategic sales and marketing tools, and auditable reports showing progress toward environmental sustainability.
GREEN RIDE GLOBAL Inc. \"Environmental Solutions for the Global Transportation Industry\"
For further information and to coordinate an interview, contact:
Evan Michaels COASTAL CAR AND LIMOUSINE emichaels@coastalcar.com 1.800.488.5466
Web Site: http://www.greenrideglobal.com/commitment/coastal
Contact Details: GREEN RIDE GLOBAL Inc. 19 Charlotte Street, Suite 401 Toronto, Ontario M5V 2H5 1.877.246.4GRG x 404 Fax: 416.597.0563 sarah@greenrideglobal.com
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